Harnessing The Power Of Search Engine Optimization

In my last Image Optimization SEO guide, I told how naming your images your key words can improve your image ranking. Another trick is to name the folders your images are in related key words.

Allow me to explain. Say you have a website about clothes on your own host. Your site is called "lotsofclothes.com". You need to make folders to put your images in. Most just use the name folder1, or images.

If you use Wordpress chances are you just use that auto upload function. That puts all the images in a folder called uploads. 99% of all website owners use these names for all their images. That's not good Image Optimization SEO.

When Google looks at an image, it reads the COMPLETE url to try to figure out what the image is about. So if you have image1.jpg in folder images, it sees this: lotsofclothes.com/images/image1.jpg.

Can you figure out what the image is about? No, I can't either! You want to have different image folders, all named with the key words related to the actual image, for good Image Optimization SEO.

So since it's a clothing store, you want to name your folders the root key words of what you stock, like this:
lotsofclothes.com/shoes/
lotsofclothes.com/dresses/
lotsofclothes.com/pants/

You also can be even more detailed and use this:
lotsofclothes.com/mens-shoes/
lotsofclothes.com/petite-dresses/
lotsofclothes.com/teen-boy-pants/

That really gives Google a good tip as to what the heck that image is about and great Image Optimization SEO. Once you add key words to the image itself, it's so easy for Google to see what it is:

lotsofclothes.com/petite-dresses/girls-pink-flower-dress-1.jpg

Google would be blind to not understand what it is now! If brand names are more important to you, try naming your folders and images like this:

lotsofclothes.com/nike-socks/mens-white-nike-socks-1.jpg

There is all kinds of ways to make your folders and image names practically beg Google to see what it is for great Image Optimization SEO. Using this way to name your folders will get them on the first page of Google image search every time!

Source: SEO blog

Search engine optimization aims to attain the goal of having more visitors to an internet site by helping it get higher rankings in the search engines. This simply means that internet search engine optimization's goal is to create a website appear on the first pages, or even the very first page of a search done through the search engine.

There are two methods to be capable of geting noticed by se's. One is through pay-per-click-advertisements. A good example of a pay-per-click system that is used by search-engines could be the Google Adwords system. It has generated a hype and has given Google around 5 billion dollars when it comes to revenue annually. Webmasters can place their bids to be shown when a keyword is searched by way of a surfer. The greatest bidders can get their websites to look first when the search is being done. The next method of getting high rankings from se's is through organic searches. Search-engines evaluate internet sites through the use of what they call “ spiders. ” These programs scan those sites and collects information about them. They then collate the info and pass it about the s.e.. This area is primarily the main arena of search engine optimization. It utilizes a couple of methods to be capable of geting search engines to list the web site on high ranks.

The primary reason for search engine optimization is always to increase the traffic generated by a internet site. Web sites are built to be seen by Internet surfers and search-engines can help it accomplish this goal.

The ability of the
seo for small business shouldn't be underestimated. It is among the blocks of the foundation of the Internet. A survey showed that 90% of Online users employ se's to assist them inside their Internet-related activities. Google, the dominant player in the search engine industry, generates 70% of most search-related Internet activity.

People and Se's are alike

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How Atlanta SEO Company Can Improve Business

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As a writer, it is necessary be very knowledgeable about the idea of SEARCH ENGINE OPTIMISATION and how it may be used most efficiently before investing in projects. This can easily be achieved by doing research and reading on success stories from other writers and companies who have effortlessly implemented SEARCH ENGINE OPTIMISATION strategies. The more intelligently a writer can speak to S.E.O. concepts, the more likely they've been to create a solid portfolio through completing jobs and working together with organizations to fine tune their websites. Another smart way to know and master the utilization of S.E.O. would be to perform web pursuit of specific concepts using major search engines. This may give a strong concept of how existing businesses have successfully used SEO to increase their visibility in search leads to boost their web site traffic.



To be able to successfully secure SEO freelance writing jobs, it is critical to market your skills to potential clients. It's important to send e-mails to organizations, make telephone calls and expect you'll produce a convincing case for landing a writing position. Developing a strong portfolio and receiving feedback and guidelines from customers will go quite a distance toward building yourself in the SEO writing field. Remember, SEO writing is just a concept that sometimes needs to be tested and altered before finding the best methods for success. It is critical to just take feedback and criticism with grace, while working toward personal and professional improvement.



There are many opportunities out there today for freelance home writers in the SEARCH ENGINE OPTIMISATION writing field for folks willing to set up the commitment to achieve their goals.



Home based business Online business Website marketing & SEARCH ENGINE OPTIMISATION



The initial step to determine if purchasing Social media marketing is just a wise move for the company is once you know your market habits. Through the use of Google and Web log Aggregators, you can see if your niche has already a healthy social networking presence, or if it does not exist. Do not forget to browse professional and social media web sites as well, maybe your own future clients aren't writing on blogs however they are asking questions there that must be answered. If social networking isn't very established for the business sector, but people are seeking information and asking each other it could be a fantastic chance to position your self as a reputable supply of information and a forum for conversations. However, if there does not appear to be a buzz on the net for the services or products, you may be better using other more traditional forms of marketing. If you are already aware your audience is just a frequent user of any Social media channel, be it Twitter, Facebook, MySpace or any, it's probably worth it to develop a sound social media marketing technique for that channel. In this way you'll be able to reach them in an environment they've been already acquainted with and keep company with fun and interesting things. However, if your audience just does not make an online search for sharing information and images it might be a waste of time and effort to attempt to cause them to become put it to use. Looking at the other players on the market are doing can help here. If your competitors Facebook page has minimal fans it could be because they are doing it wrong or because the type of person you might be targeting prefers to spend their time on Twitter, and the other way round. It's better to find your users where they are already than attempting to cause them to become start using something they don't really like simply to tick a checkbox named "My company has a Twitter account". Social media.

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